Month: August 2015

not enough tomato to be called a ketchup…..

Published by Ruth Nieman

Israel’s health ministry has ruled that Heinz tomato ketchup should be re-labelled and sold in Israel as ‘tomato seasoning’ due to insufficient tomato concentrate. Israel’s top selling brand of ketchup Osem, tested Heinz ketchup and found it contained a mere 21% tomato concentrate which is not enough to call it ketchup by Israeli standards, who require almost double the amount at 41%. Heinz ketchup dates back to 1876, where it made it’s debut in America and has since been accepted as the number one brand for ketchup exporting over 12 million bottles a year, without ever questioning it’s name or tomato content. With the Israeli standard for ketchup yet to be brought in line with the accepted international standards, Israel’s distributer of the Heinz tomato ketchup is reputedly looking into changing these regulations, allowing it’s name to remain unscathed on Israel’s supermarket shelves…..

Parisian style patisserie in Tel Aviv…..

Published by Ruth Nieman

In the newly opened Sarona Market in Tel Aviv, a slice of Parisian patisserie is making an impact with the arrival of Fauchon, French gastronomy at its best!! Established in 1886 by Auguste Fauchon, the French culinary traditions of using only the finest raw ingredients still hold true in his brand of chocolates and patisserie, now selling in Tel Aviv’s Sarona market. Éclairs, millefeuilles, truffles and macarons are just some of the delicacies that are sure to excite the tastebuds of Sarona’s shoppers….

a haven for all foodie’s…..

Published by Ruth Nieman

Inside the 140 year old former German Templar colony in Tel Aviv is the recently opened Sarona Market, Israel’s largest indoor market and a haven for all foodies. The 8,700 square metres of renovated building houses 89 food businesses, attracting the culinary elite with boutique restaurants, bars, cafes and specialty food shops, open seven days a week. The inspiration for Sarona came from many of the world’s wonderful food markets including London’s Borough Market, Spain’s La Boqueria and America’s Chelsea Market, attracting chefs, food lovers and tourists alike. Sarona is packed with local produce, as well as cheeses, pasta and patisserie from France and Italy, celebrating the modern cuisine of Israel. Celebrity chefs including Yisrael Aharoni and Segev Moshe have opened branches of their highly acclaimed Japanese and seafood restaurants here in Sarona, pleasing the locals and tourists alike with their food. Basher’s Fromagerie, the world famous French patisserie Fauchon and Israel’s own Tasting Room are too showcasing their culinary artistry, in a market in Tel Aviv that never sleeps….