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Himalayan Goji Berries have become global superfoods and one of the healthiest fruits in the world, due to their natural anti-inflammatory, anti- bacterial and anti-oxidant properties which help to boost the immune system and enhance strength and longevity.
Goji has been imported from China in the form of powder and sold in Israel for many years, but its benefits are not as potent as the berries themselves.
In a small field in Avigdor in southern Israel, Goji berries, also known as ‘Wolfberries’ are being grown, but at 200 NIS a kilo (£33 or $53), this reddish berry, that resembles a shrivelled cherry tomato may have topped the superfoods list, but has also shot to the fame as one of the most expensive superfoods on the market….

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