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not enough tomato to be called a ketchup…..

Israel’s health ministry has ruled that Heinz tomato ketchup should be re-labelled and sold in Israel as ‘tomato seasoning’ due to insufficient tomato concentrate.

Israel’s top selling brand of ketchup Osem, tested Heinz ketchup and found it contained a mere 21% tomato concentrate which is not enough to call it ketchup by Israeli standards, who require almost double the amount at 41%.

Heinz ketchup dates back to 1876, where it made it’s debut in America and has since been accepted as the number one brand for ketchup exporting over 12 million bottles a year, without ever questioning it’s name or tomato content.

With the Israeli standard for ketchup yet to be brought in line with the accepted international standards, Israel’s distributer of the Heinz tomato ketchup is reputedly looking into changing these regulations, allowing it’s name to remain unscathed on Israel’s supermarket shelves…..

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